Checkoff News

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O’Brien Announces Planned Retirement As President, CEO of Dairy Management Inc.

ROSEMONT, Ill. – Barbara O’Brien, president and CEO of Dairy Management Inc. (DMI) and the Innovation Center for U.S. Dairy, announced...

4 min read

3/4/2026

Farmer Image | Read

Checkoff Launches ‘Dairy Does More’ To Spark Growth, Reignite Relevance

ROSEMONT, Ill. – The dairy checkoff has unveiled Dairy Does More, a national marketing communications platform to help grow demand by...

3 min read

3/2/2026

Growing Demand For Dairy | Read

Checkoff Showcasing Innovation, Research Resources at Expo West

Dairy Management Inc. (DMI) is positioning itself as a strategic innovation partner and resource to the nearly 70,000 entrepreneurs, investors,...

4 min read

2/25/2026

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The Art of the Share

Last fall, I found myself on stage in Singapore, talking about my farming operation with two other U.S. farmers at a sustainability conference...

National Dairy Board Chair

Joanna Shipp

3 min read

2/11/2026

Research Innovation | Read

Innovation Center for U.S. Dairy Elects New Board Executive Committee

ROSEMONT, Ill. – The checkoff-founded Innovation Center for U.S. Dairy announced new board officers and members of the organization’s...

2 min read

2/5/2026

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Does Checkoff Make a Difference? Impact Analysis Says Yes

Does the dairy checkoff really make a difference?It’s a question I commonly am asked when I talk with farmers. It’s a fair question, and one my...

DMI Chair

Marilyn Hershey

4 min read

12/16/2025

Growing Demand For Dairy | Watch

Connecting Brands to the Barn: A Colorado Dairy Experience

Leaders from Walmart, Amazon, Panera Bread, Chipotle and Darden Restaurants visited Long Meadow Dairy in Colorado to see firsthand how U.S. dairy...

1 min read

12/16/2025

Sustainability | Watch

Farmer Input Front and Center at Alliance Meeting

Farmers came to the 2025 Dairy Sustainability Alliance® Fall Meeting looking for practical, ROI-focused solutions and found an industry aligning...

1 min read

12/9/2025

Sustainability | Read

Dairy Leaders Share Progress, Priorities at Fall Alliance Meeting

ANAHEIM, Calif. – More than 270 leaders from across the dairy value chain gathered Nov. 18 for the 2025 Dairy Sustainability Alliance®...

6 min read

11/24/2025

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Checkoff Watch: Food industry sustainability leaders experience dairy in action

Walmart, Amazon, Panera Bread, Chipotle and Darden Restaurants were among those who recently arrived in Greeley, Colorado, not to convene for a...

1 min read

11/21/2025