Growing Demand for Dairy
Checkoff strategies to promote dairy are rooted in reaching key audiences where they're at with messaging that connects with their values and interests.
Research & Innovation
The checkoff keeps dairy at the forefront of innovation — and top of mind for consumers — by funding nutrition research, product development and environmental science initiatives.
Youth & Wellness Education
Thanks to several key checkoff-sponsored efforts, young parents and their children have the opportunity to learn about the role dairy plays in healthy growth and development.
Exports
Promoting exports and developing new market opportunities are two key ways the checkoff is focused on growing global demand for U.S. dairy.
Sustainability
The dairy checkoff supports farmers in their sustainability efforts through consumer communications, research and analysis, resources, partner engagement, investment opportunities and more.
Partnerships
Checkoff partnerships with popular quick-service restaurants and retail brands have expanded opportunities to increase demand for dairy products and ingredients.
Health & Nutrition
Checkoff-sponsored research into the many health benefits of dairy, including full-fat fluid milk and other products and ingredients, helps to reinforce consumer trust.
Farmer Image
The checkoff works to maintain a strong, trustworthy reputation for our farmers, products and industry in order to secure a positive outlook for dairy.
