Checkoff’s Retail Strategy Driving Dairy Sales

The retail channel is crucial for dairy farmers, with e-commerce gaining prominence, now representing nearly 20% of total sales. The dairy checkoff is adapting to this trend by engaging with consumers through digital platforms and campaigns like "We Are Family," partnering with major retailers like Walmart and Costco. The initiative aims to reach 90% of U.S. households, emphasizing dairy's essential benefits and family nutrition. The strategy includes promotions that will help drive dairy sales.

To learn more about the checkoff's retail strategy check out this article in Dairy Business Magazine.