Connecting Brands to the Barn: A Colorado Dairy Experience

Leaders from Walmart, Amazon, Panera Bread, Chipotle and Darden Restaurants visited Long Meadow Dairy in Colorado to see firsthand how U.S. dairy farmers produce milk with care for animals, the environment and their workforce. Hosted by the checkoff-founded Innovation Center for U.S. Dairy, the Customer Forum featured farm and processing tours with candid conversations about responsible production. For many participants, it was their first dairy farm visit, creating a clearer connection between brand decisions and on-farm practices.