Checkoff Watch: Food industry sustainability leaders experience dairy in action

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1 min read 11/21/2025

Walmart, Amazon, Panera Bread, Chipotle and Darden Restaurants were among those who recently arrived in Greeley, Colorado, not to convene for a traditional food industry conference but to walk the barns and see dairy up close.

Long Meadow Dairy – owned by Chuck and Nora Feldpausch – hosted representatives from these globally recognized brands and others to show firsthand how modern U.S. dairy farmers produce high-quality milk responsibly, with care for animals, the environment and their workforce.

The checkoff-founded Innovation Center for U.S. Dairy hosted this Customer Forum to provide a fully immersive experience, combining farm and processing tours with classroom sessions and networking opportunities.

The Feldpausches showed visitors the day-to-day practices that make responsible dairy production possible. Guests saw cows being cared for with attention and respect, facilities designed to support animal well-being and environmental practices in action, from nutrient management to water conservation.

For many attendees, this was their first time visiting a dairy farm, giving them an up-close, tangible understanding of the impacts of brand decisions on farm practices.

 To read the rest of this column, visit Progressive Dairy’s website