Dairy Checkoff in Action: Insights from Joanna Shipp and Dr. Chris Cifelli on RFD-TV

Virginia dairy farmer Joanna Shipp, who serves as chair of the National Dairy Board, recently sat down with RFD-TV to talk about how the checkoff is helping drive dairy’s momentum. Joanna shares how the dairy industry is experiencing a bit of a renaissance – with rising sales and growing buzz on social media. She also highlights some exciting checkoff-led partnerships, including those with Dollar General and Instacart, that are helping connect dairy with today’s busy consumers. Finally, Joanna breaks down how farmer leaders are staying focused on what matters most – addressing “now, next and future” priorities for the checkoff.

Dr. Chris Cifelli of National Dairy Council recently joined RFD-TV to spotlight some of the exciting research efforts driven by the dairy checkoff. Chris started by discussing the growing body of research on full-fat dairy and how these foods may benefit heart health. He also took a closer look at the dairy matrix, explaining that dairy foods are more than just the nutrients listed on a label. The unique combination of components in milk, cheese and yogurt can offer added health benefits many consumers are seeking. He also touched on dairy’s emerging role in brain health and cognition, with a special focus on the first 1,000 days of life, a critical window for growth and development.