We Are Your Dairy Checkoff

The work you do matters. And your dairy checkoff is working to grow sales and build trust of U.S. dairy.

Learn More

We Are Your Dairy Checkoff

The work you do matters. And your dairy checkoff is working to grow sales and build trust of U.S. dairy.

Learn More
Mitch-W-Barn Mitch-W-Barn
96%

More than 96% of households purchased dairy.

A recent study showed that more than 96% of respondents bought real dairy products at the grocery store in the past year. 

Source: Circana

Your Checkoff Dollars Hard At Work

Our comprehensive research and promotion strategy consists of the following program areas: