myStory

With fewer Americans connected to food production and modern dairy farming, it is important for you, as a dairy producer, to share your story with neighbors and community leaders. The dairy industry, with the help of the dairy checkoff, can lead the conversation and communicate how dairy farmers care for their animals and the environment.  

The myStory training session provides tips and messaging to help you:

• Understand consumers and their relationship to you
• Build trust through connections
• Make an impact with storytelling
• Listen, engage and tell your story through nonverbal delivery
• Handle difficult questions

No one knows dairy farming better than you. You are the most genuine and authentic source of information about milk production. This knowledge, coupled with effective storytelling, will help you make a positive impact on neighbors and consumers alike.

To learn more about myStory training opportunities, contact your local dairy checkoff organization.