When the Media Calls

Calls from reporters can be stressful, especially if you’re asked for an immediate quote for a story that’s on a tight deadline. If you get a call from the media, contact your local dairy promotion organization for assistance. It can provide background information and other support materials.

Remember: You can ask for some time to prepare before your interview. Here is a list of questions to ask a reporter on initial contact:

1. Your name again? What media outlet do you represent?
2. What is the angle of your story?
3. What triggered this story?
4. Are you speaking to other sources? Whom?
5. How much do you know about dairy farming (and interview topic) and have you ever visited a dairy farm?
6. When is your deadline?
7. May I call you back in 30 minutes? (Allow time to contact your local dairy promotion organization, review key messages and determine if you’re the best source to conduct an interview.)
8. How long will the interview last?
9. What is your phone number?
10. May I suggest you visit dairyfarmingtoday.org?