Dairy Checkoff

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Dairy Checkoff Unifies Industry to Drive 2011 Sales, Innovation more >>

"Through programs like “Telling Your Story” and issues management/crisis preparedness activities, the dairy checkoff provides messages, resources and trainings that help dairy producers speak with one voice and determine the appropriate steps to protect dairy’s image."
	Bobby Combs Chilhowie, Va.

Purpose Statement

On behalf of U.S. Dairy Producers, drive increased sales of and demand for U.S. dairy products and ingredients.

The dairy checkoff program was created by producers, for producers, and is funded by America’s dairy farm families – and only by dairy producers. It does not use any government or taxpayer dollars to promote dairy products in the United States.

Survey Question

Since the dairy checkoff began in 1983, annual total milk consumption has climbed 12 percent to how many pounds per capita? 360 430 540 620
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