Keeping dairy in the game at school.

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"Through programs like “Telling Your Story” and issues management/crisis preparedness activities, the dairy checkoff provides messages, resources and trainings that help dairy producers speak with one voice and determine the appropriate steps to protect dairy’s image."

Bobby Combs Bobby Combs
Chilhowie, Va.

Purpose Statement

On behalf of U.S. dairy producers and dairy importers, drive increased sales of and demand for dairy products and ingredients.

The dairy checkoff program was created by dairy producers and is funded by America’s dairy farm families, as well as dairy importers.

Survey Question

Since the dairy checkoff began in 1983, annual total milk consumption has climbed 12 percent to how many pounds per capita?




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