Research Shows Students Receptive to Lower-Calorie Flavored Milk
Jan 31, 2012
School children showed a favorable response to lower-calorie flavored milk products, according to research funded by the Dairy Research Institute®, which is primarily funded by the dairy checkoff program.Read more >>
Domino’s Stuffed Cheesy Bread Satisfying Consumer DemandJan 11, 2012
Sales of Domino’s Pizza® Stuffed Cheesy Bread, which contains as much cheese as a medium pizza, are exceeding the chain’s initial expectations.
Read more >> UDIA Leaders Announce 2012 Board OfficersDec 30, 2011
Producer leaders of the United Dairy Industry Association (UDIA) announce dairy producers as officers.Read more >> | Dairy Checkoff Unifies Industry to Drive 2011 Sales, InnovationDec 23, 2011
The dairy checkoff’s strategic partnerships and strategy of working with and through the industry continued to drive sales in 2011, as evidenced by targeted partnerships with industry leaders and the work of the checkoff-led Innovation Center for U.S. Dairy®.Read more >> Dairy Checkoff Earns Top International Marketing AwardDec 02, 2011
The dairy checkoff’s partnership with McDonald’s® has been internationally recognized as the top generic marketing campaign by The International Milk Promotion (IMP) Group, a task force within the International Dairy Federation (IDF). Read more >> | Checkoff Efforts Change How Physicians View Lactose IntoleranceNov 29, 2011
Dairy checkoff-led efforts are changing lactose intolerance attitudes and behaviors among physicians, resulting in an additional 276 million pounds of increased consumption of dairy among self-described lactose intolerant consumers, according to a health and wellness study conducted in September 2011.Read more >> Dairy Checkoff Convenes Marketing Leaders at Dairy Promotion Annual Meeting to Highlight Sales ResultsNov 18, 2011
An array of leading dairy marketing executives convened by the dairy checkoff showed unity in reporting impressive checkoff-led dairy sales results to nearly 1,000 producer and industry representatives at the 2011 National Dairy Promotion and Research Board (NDB)/National Milk Producers Federation/United Dairy Industry Association (UDIA) Joint Annual Meeting in San Diego. Read more >> |
