When the Media Calls

Calls from reporters can be stressful, especially if you’re asked for an immediate quote for a story that’s on a tight deadline. Remember, you are the expert who has the information the reporter needs. You can ask for some time to prepare before your interview.

If you get a call from the media, contact your local dairy promotion organization for assistance. They can provide background information and other support materials.

Here is a list of questions to ask a reporter on initial contact:

1. Your name again? What media outlet do you represent?
2. What is the story about?
3. What particular aspect are you focusing on? What triggered this story?
4. Are you speaking to other sources? To whom?
5. How much do you know about (insert interview topic)?
6. What is your deadline?
7. May I call you back in 30 minutes? (Allow time to contact your local promotion organization, review key messages and determine if you’re the best source to conduct an interview.)
8. About how long will the interview last?
9. What is your phone number?