Telling Your Story

As a dairy producer, you have a powerful story to share with the public. You are one of the most credible sources to speak about on-farm activities on behalf of the dairy industry. You have regular opportunities to share your story— whether it’s an over-the-fence conversation with your neighbor or speaking at a town hall meeting.

Your checkoff investment has developed a training program — Telling Your Story — to provide messages, communications tools and other resources to help you share your story with those around you. The training program focuses on three areas:

· Connect with Your Community – how to create a public relations plan for your dairy
· Capture the Crowd – how to prepare and deliver a presentation
· Control the Questions – how to succeed during a media interview

While all dairy producers can benefit from reaching out to their communities by developing a public relations plan for their dairy, not all dairy producers will have the opportunity to give a presentation or media interview. Your local dairy checkoff staff can help you identify the right training opportunity for you. To learn more about the Telling Your Story program and/or potential training programs, contact  your local dairy checkoff organization.