Control the Questions

National and local dairy checkoff organizations recognize the role that the media can play in helping you tell your story. If you are contacted by the media, remember that media requests offer an opportunity to tell your story about how you care for your animals and the environment to assure a safe, wholesome product for the public.

Your dairy checkoff investment provides producers with consumer-tested messages, communications tools and training opportunities to help you tell your story to the public through media opportunities. And, if you are contacted by the media, remember that your local dairy checkoff organization is a great resource to get messages, practice responding to questions and obtain other media tips.

More broadly, by participating in Control the Questions training, you will learn how to deliver clear, memorable messages in a succinct manner, and techniques to help you deliver that message in response to virtually any question you’re asked.