Connect with Your Community

In today’s business environment, developing positive relationships is mandatory. A neighbor who doesn’t understand modern dairy farming will still have opinions that help shape issues that impact your farm’s future. What’s more, your neighbors and community members are consumers, too. Research shows that the perception the public has of dairy producers and on-farm practices may affect consumption.

It’s in your best interest to reach out to your neighbors, community leaders and other public influencers to educate them about how your dairy operates and why you implement certain farm practices. That way, they’ll receive information about modern dairy farms straight from a dairy producer and community business owner.

Through Connect with Your Community training, your dairy checkoff investment provides communications tools, research and messaging to help you tell your story to the public.