Capture the Crowd

As a dairy producer, you have a powerful story to tell — how you serve as a steward of the land and animals in your care, how you produce a wholesome and healthy product for the public, and how you build your family business.

You can use presentations and other speaking opportunities to tell your story. By doing so, you:

· Become a trustworthy source of information within your community
· Make personal contacts
· Help your neighbors better understand dairy farming and your operation
· Increase the likelihood of being included in decision-making that affects your dairy
· Identify opportunities to enlist the help of your neighbors and community with a call to action

You can be a positive force for the image of dairy by effectively telling your story. Through Capture the Crowd training, your dairy checkoff investment gives you the tools you need to tell your story whenever you have the opportunity.