Outstanding In Our Field
Research shows that communicating with the public about today’s modern dairy farms helps create a positive image of dairy producers and the dairy industry, which, in turn, helps protect demand for and sales of U.S.-produced dairy products and ingredients.
That’s why your dairy promotion investment helps fund dairy farmer image programs that offer dairy producers valuable communications tools that help tell the story of modern dairy farming. These tools include:
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www.dairyfarmingtoday.org, a Web site designed to educate the public about how dairy producers care for their animals, land and water to produce safe, wholesome milk.
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Materials for reaching out to the media including news releases, fact sheets, photos, infographics, recipes, and more.
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Communication training that helps producers sharpen their skills when talking about their on-farm practices with neighbors and the media.
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Consumer research that identifies what consumers think about the dairy industry, as well as what information is needed to maintain consumer confidence.
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www.dairyresponse.com, a Web site to help dairy producers communicate with the public about animal health issues — especially in the event of a potential crisis — including communications tools and links to relevant information.
Contact your local dairy promotion organization for more information on these producer-funded materials.