World Dairy Expo

At the booth, 4320-4322 in the Exhibition Hall, producers can learn about efforts to promote the image of the dairy industry through the checkoff’s “Telling Your Story” program, initiatives to reach kids in schools, partnerships with foodservice outlets, efforts with manufacturers to develop innovative dairy products, and other demand-building programs.

See pictures from 2007 World Dairy Expo below.

Wisconsin dairy producer and National Dairy Promotion and Research Board (NDB) member Randy Roecker spoke with dairy producers about the recent introduction of milk in plastic bottles at Subway®. Now, more than 55,000 fast-food restaurants nationwide offer white and chocolate milk in plastic bottles. By making milk available when, where and how kids want it, the checkoff is helping increase demand for and sales of dairy products. 




Ron Koetsier, California dairy producer and NDB member, spoke with dairy producers about the checkoff’s success with the New Look of School Milk program. More than 8,900 schools (representing more than 5 million students) offer multiple flavors of milk in plastic, resealable bottles.




Paula Meabon, Pennsylvania dairy producer and NDB member, spoke with farm broadcasters about checkoff efforts to protect dairy farmer image, including the checkoff-funded www.dairyfarmingtoday.org, which educates the public about how today’s dairy producers care for their animals, land and water to provide safe, wholesome milk. When the public has a positive image of dairy producers and the dairy industry, consumer research indicates it can help maintain consumer confidence in U.S.-produced dairy products and ingredients.




Wisconsin dairy producer and NDB member Brad McCauley spoke with booth visitors about checkoff-funded efforts in dairy ingredient manufacturing and marketing to increase demand for and sales of U.S.-produced dairy ingredients. Several products are now in the marketplace thanks, in part, to these efforts, including Hershey’s® PayDay Pro™ Bars, Kellogg’s Special K₂O Protein Waters and Kellogg’s Reduced-Fat Cheez-Its®.