World Ag Expo

www.worldagexpo.com

Dairy producers will learn more about how their checkoff investment offers long-term value and helps form lifelong dairy consumers during the 2010 World Ag Expo. At the show, scheduled Feb. 9 - 11, in Tulare, Calif., visitors will learn the latest about producer-funded promotions through one-on-one conversations at the booth.

In addition, dairy producer board members will provide program updates during the daily Dairy Profit Seminars held during lunch. Board members and staff also will participate in interviews with dairy media at the show.

View pictures from 2009 World Ag Expo below.

California dairy producer Ron Koetsier discussed dairy checkoff initiatives during a lunch seminar at World Ag Expo in Tulare, Calif. Koetsier talked about the checkoff’s involvement with the Nutrient Rich Foods Coalition™ — a partnership of leading scientific researchers, communication experts and agricultural commodities helping to ensure that public health leaders recognize dairy’s role as part of a healthy diet.



California dairy producer Kimberly Clauss, chair of the National Dairy Promotion and Research Board, and Massachusetts dairy producer Lucinda Williams, chair of the Cattlemen’s Beef Board, discussed the benefits producers receive by investing in the dairy and beef checkoffs. The dairy checkoff program offers producers a long-term value for their investment, builds powerful partnerships to increase demand for and sales of U.S.-produced dairy products and ingredients, and forms lifelong dairy consumers through its research and promotion.



Booth workers discussed dairy checkoff initiatives with WAX attendees, including the Childhood Nutrition and Fitness Initiative (CNFI). CNFI aims to help improve the health and wellness of our nation’s youth, many of whom are overweight and undernourished. The initiative builds on existing producer-funded school nutrition programs — including New Look of School Milk and Expanding Breakfast — and broadens the message to educate children on the benefits of consuming milk and dairy products as part of a healthy diet, and getting physical activity, throughout their lifetime.