World Ag Expo
www.worldagexpo.com
Dairy producers learned more about how their checkoff investment offers long-term value and helps form lifelong dairy consumers during the 2010 World Ag Expo. At the show (Feb. 9 - 11, in Tulare, Calif.), visitors discovered the latest about producer-funded promotions through one-on-one conversations at the booth.
In addition, dairy producer board members provided program updates during the daily Dairy Profit Seminars held during lunch. Board members and staff also participated in interviews with dairy media at the show.
In an interview with DairyLine radio, Pennsylvania dairy producer and National Dairy Promotion and Research Board member, Paula Meabon discussed Fuel Up to Play 60 (FUTP60), a partnership between the National Dairy Council® and the National Football League® designed to fight childhood obesity. FUTP60 encourages youth to “fuel up” with nutrient-rich foods, including dairy, and get 60 minutes of physical activity every day.
During a lunch seminar, Ron Koetsier, California dairy producer and National Dairy Promotion and Research Board member, discussed dairy checkoff initiatives, including a partnership with Domino's Pizza® that introduced American Legends™, a new line of pizzas that uses 40 percent more cheese. Other pizza chains are taking notice as some now offer more cheese-focused promotions.
The Dairy Management Inc.™ (DMI) booth, located in the Dairy Pavilion, focused on educating dairy producers on how to tell their positive story to the public. The booth featured a video from dairyfarmingtoday.org, a consumer-directed Web site dedicated to explaining how dairy producers care for their animals and land to provide safe, wholesome and nutritious dairy products to the public.