World Ag Expo

www.worldagexpo.com

Hundreds of dairy producers learned how their checkoff investment offers long-term value and helps form lifelong dairy consumers during the 2008 World Ag Expo. At the show, held Feb. 12-14, in Tulare, Calif., visitors learned the latest about producer-funded promotions through one-on-one conversations at the booth.

In addition, dairy producer board members provided program updates during Dairy Profit Seminars sponsored by DairyBusiness Communications. Board members and staff also participated in interviews with dairy media at the show.

View pictures from 2008 World Ag Expo below.



Nebraska dairy producer and United Dairy Industry Association (UDIA) member David Crook spoke with dairy producers about how the checkoff is increasing sales at retail through a “dairy aisle reinvention” project. This will create a new shopping experience for consumers by using four key design principles that aim to increase traffic to the dairy case, the purchase rate for dairy foods and the overall number of dairy items in the shopping cart.

Kima Simonson, Washington dairy producer and UDIA member, spoke with dairy producers about checkoff efforts working with foodservice outlets to get more milk and dairy products on their menus. In 2008, McDonald’s® is introducing four new espresso drinks that contain 80 percent milk. The drinks are being introduced in 12-, 16- and 20-ounce sizes. The drinks will be available in all 14,000 restaurants by early 2009.

California dairy producer and NDB member Ron Koetsier told fellow producers how the checkoff helps protect and promote the positive image of dairy producers and the dairy industry. Through their checkoff investment, dairy producers are educating the public about how they care for their animals, land and water to provide safe, wholesome milk through a Web site, www.dairyfarmingtoday.org.