NEW IN PROMOTION
Dairy Producers Help Provide Pizza, Milk and Footballs to U.S. Troops
Through their dairy checkoff investment, America’s dairy producers recently helped provide special care packages, including pizza from Gino’s East of Chicago and Edwardo's Natural Pizza, high-protein athletes honey milk and footballs, to our nation's military for Super Bowl XLIV. Dairy producers partnered with DHL, Good Cow and the non-profit organization Pizzas 4 Patriots to honor the troops. Learn more...
Dairy checkoff partnerships and innovation drive sales in 2009
America’s dairy producers, through their investment in the dairy checkoff, helped the dairy industry drive sales in 2009. Tom Gallagher, chief executive officer for Dairy Management Inc.™ (DMI), cited several accomplishments that contributed to this success, including key partnerships, school nutrition initiatives and new product innovations among others. Learn more...
Dairy Checkoff’s Annual Report Offers Easy-Access and EfficiencY
The national dairy producer checkoff developed a new annual report format that is easily accessible, convenient and efficient, and offers an interactive experience for dairy producers, industry leaders and others. The annual report, available at www.dairycheckoff.com, contains information about how dairy producers’ checkoff investment increased dairy sales through partnerships, innovation and new market channels. Learn More...
The U.S. is a Growth Market for Dairy
Dairy farmers have every reason to be optimistic about domestic dairy sales, according to Tom Gallagher, CEO of Dairy Management Inc., which manages the national dairy checkoff. Learn more ...
Dairy Checkoff Awards Scholarships to 20 Future Dairy Leaders
Dairy producers, through their checkoff investment, awarded 20 scholarships to students throughout the nation who are majoring in degrees with a dairy emphasis and who have shown potential to become future dairy leaders. Learn more ...
Dairy Producers Help Grow Sales with New Yogurt Smoothie Product
Dairy producers, through their dairy checkoff investment, in partnership with General Mills, owner of the Yoplait® brand, developed a new line of frozen fruit and yogurt smoothies, Yoplait® Yogurt Chips. The chips use a breakthrough technology to develop a yogurt product that is blended with fruit and eight ounces of fluid milk. Learn more ...
National Dairy Shrine/DMI Announce 2009 Scholarship Winners
Dairy Management Inc.™(DMI), which manages the national dairy checkoff program, and the National Dairy Shrine partner each year to award scholarships to encourage college students to pursue careers in dairy product marketing. Londa Johnson of LaCrescent, Minn., received $1,500 as the recipient of the 2009 National Dairy Shrine/DMI Milk Marketing Scholarship. Johnson is a dairy science major with a minor in business and professional communication at the University of Wisconsin – River Falls. Learn more ...
Learn about Social Media at World Dairy Expo
Dairy producers can learn the latest social media tips and techniques at this year’s World Dairy Expo in Madison, Wis. Social media — which includes blogs, social networking sites, videos and photos — allows dairy producers to tell the public the story of modern dairy farming. Building a strong, positive online dairy presence helps counter misinformation and maintains public confidence in dairy foods and the people who produce them. Learn more ...
New Angus Burgers at McDonald’s Help Boost Cheese Sales
McDonald’s® recently introduced three new Angus Burgers — which use two slices of cheese — at the chain’s nearly 14,000 restaurants nationwide. The new sandwich offerings are part of a long term partnership between Dairy Management Inc.™ (DMI), which manages the national dairy producer checkoff, and McDonald’s to increase dairy product sales. Learn more ...
Domino’s Launches Second Phase of American Legends™ Campaign
To help revitalize the pizza category and build cheese sales, dairy producers and Domino’s Pizza® launched the second phase of the American Legends™ specialty pizzas in June 2009. This is part of a multiyear partnership between dairy producers, through their checkoff investment, and Domino’s Pizza. The partnership will continue to promote the seven American Legends premium pizzas that use 40 percent more cheese than a traditional Domino’s pizza. Learn more ...