Backgrounders
3-A-Day™ of Dairy
The 3-A-Day™ of Dairy nutrition-based marketing and education program has the support of powerful retail and manufacturing partners who use it to sell more dairy by communicating the health benefits of including three servings of milk, cheese or yogurt as part of a daily diet. More…
Action for Healthy Kids
Dairy producers, through the checkoff-funded National Dairy Council®, are working to improve the health of America’s children through Action For Healthy Kids. More…
Checkoff Overview
By funding programs to help increase demand for and sales of U.S. dairy products and ingredients, dairy producers get a long-term value for their investment by helping to increase consumption and build loyalty for dairy. More…
Dairy farmer image
When the public has a positive image of dairy producers and the dairy industry, it helps maintain consumer confidence in U.S.-produced dairy products and ingredients. National, state and regional dairy checkoff staff helps support dairy producers through communications tools, training and other efforts that help dairy producers tell their story to the public. More...
Exports
To help increase U.S. dairy product consumption internationally, the dairy checkoff funds market development and expansion efforts through the U.S. Dairy Export Council®. More…
Foodservice
The dairy checkoff focuses on food industry partnerships to further extend checkoff promotions and bring additional resources and expertise to producer-funded marketing efforts. More…
Ingredient Marketing
Dairy checkoff-funded efforts in dairy ingredient marketing aim to increase demand for and sales of U.S.-produced dairy ingredients among food and beverage manufacturers. More…
Innovation
Dairy checkoff-funded efforts in nutrition, product and technology research aim to increase demand for and sales of U.S.-produced dairy ingredients by helping stimulate innovation. The programs encourage dairy, food and beverage manufacturers to create new products, ingredients, processes, and packaging. More…
Issues/Crisis Management
The dairy checkoff program uses around-the-clock staff to manage a wide-ranging issues network to counter activists and respond to media and consumer questions to maintain and build the good reputation of dairy among consumers. More…
NFL® partnership
In 2004, the dairy checkoff began a four-year partnership with the National Football League® (NFL) to help build demand for milk, cheese and yogurt through the 3-A-Day™ of Dairy program, and to reach school children with important messages on childhood nutrition (including dairy) and physical activity. More…
Nutrition Research
The National Dairy Council®, the nutrition education arm of the dairy checkoff program, has sponsored clinical research to uncover the health benefits of dairy products and give consumers reasons to consume more dairy. More...
School Marketing
Improving the school milk experience for the nation’s 55 million school children is the most important priority of the dairy checkoff’s childhood nutrition initiative. More…