What is Dairy Management Inc.™?
Dairy Management Inc.™ (DMI) is the domestic and international planning and management organization that builds demand for dairy products on behalf of America’s 60,000-plus dairy producers. DMI and international, state and regional organizations manage the American Dairy Association®, the National Dairy Council® and the U.S. Dairy Export Council®.
DMI works with state and regional dairy promotion organizations to ensure the future success of dairy by integrating marketing, promotion, advertising, public relations, nutrition education, and nutrition, product and technology research programs. To find the state and regional organization in your area, click here.
History
National Dairy Promotion and Research Board (NDB) and the United Dairy Industry Association (UDIA) dairy producer board members formed DMI in 1995 to do one thing: work together to increase demand for U.S.-produced dairy products.
Through staff consolidation, overhead reduction and more efficient advertising buying strategies, the formation of DMI has saved more than $30 million since 1995. These savings, in turn, helped increase available funds for dairy marketing programs. Click here for a brief history of dairy promotion.