HOW THE DAIRY CHECKOFF WORKS
U.S. dairy producers across the country invest in the dairy checkoff program. More than 300 national, state and regional dairy producer board members direct funding of promotion and research programs. The dairy checkoff exists to help increase domestic and international demand for and sales of U.S.-produced dairy products.
Dairy Checkoff Works!
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Since the national dairy checkoff began in 1983, per capita consumption of total milk has climbed from 522 pounds to more than 605 pounds today. “Total milk” is milk that goes into all dairy products. (Source: USDA, milkfat basis)
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The dairy producer-funded checkoff program uses sound science to educate the public, further support dairy’s role as part of a healthy diet and build a lifelong commitment to dairy products.
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Dairy producer checkoff investments build powerful partnerships to increase demand for and sales of U.S.-produced dairy products and ingredients.
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By funding programs to increase U.S. dairy product and ingredient sales now and in the future, dairy producers get a long-term value for their investment by helping to increase consumption and build consumer loyalty for dairy.
2008 Dairy Checkoff Unified Marketing Plan Budget
