About Us

By funding programs to help increase demand for and sales of U.S. dairy products and ingredients, dairy producers get a long-term value for their investment — helping to increase consumption and build loyalty for dairy. Here, you will find everything you need to know about the checkoff — how it began, how it’s managed, and how it works to increase demand for and sales of U.S-produced dairy products and ingredients.

Purpose

On behalf of U.S. dairy producers, drive increased sales of and demand for U.S. dairy products and ingredients.

Role

Work proactively, and in partnership with leaders and innovators, to increase and apply knowledge that leverages opportunities to expand dairy markets.