About Us

By funding programs to help increase demand for and sales of U.S. dairy products and ingredients, dairy producers get a long-term value for their investment by helping to increase consumption and build loyalty for dairy. Here you will find everything you need to know about the checkoff - how it began, how it’s governed, and how it works to increase demand for and sales of U.S-produced dairy products and ingredients.
Purpose
On behalf of U.S. dairy farmers, drive increased sales of and demand for U.S. dairy products and ingredients.
Role
Work proactively, and in partnership with leaders and innovators, to increase and apply knowledge that leverages opportunities to expand dairy markets.