Role
On behalf of U.S. dairy producers and dairy importers, drive increased sales of and demand for dairy products and ingredients.

Purpose
Work proactively, and in partnership with leaders and innovators, to increase and apply knowledge that leverages opportunities to expand dairy markets.

How the Dairy Checkoff Works
U.S. dairy producers across the country, as well as dairy importers, invest in the dairy checkoff program. Their investment helps increase demand for and sales of dairy products and ingredients, while working to boost consumption and loyalty for dairy. More than 300 national, state and regional dairy producer board members direct funding of promotion and research programs.

How the Dairy Checkoff Works

• Annual per capita consumption of total milk has increased 15 percent from 541 pounds (milkfat basis) in 1981 to an estimated 620 pounds today.
• The dairy checkoff uses sound science to educate the public, further support dairy’s role as part of a healthy diet and build a lifelong commitment to dairy products.
• Checkoff investments build powerful partnerships to increase demand for and sales of dairy products and ingredients.
• By funding programs to increase dairy product and ingredient sales now and in the future, dairy producers, along with dairy importers, get a long-term value for their investment by helping to increase consumption, while building consumer loyalty.